{
  "id": "mincho-editorial",
  "name": "Mincho Editorial",
  "tagline": "Vertical Mincho type cut on the beat between washi cream, vermilion and sumi black.",
  "description": "Japanese editorial style for product films, chapters and process reels. Big vertical Mincho words fill in from outline, chapter cards slam in vermilion, a mono script types on, a waveform pulses on the beat, beat squares count up and a red hanko seal stamps the ending. Every cut lands on a 124 BPM beat.",
  "mood": [
    "refined",
    "rhythmic",
    "confident"
  ],
  "pacing": "medium",
  "format": "16:9",
  "width": 1920,
  "height": 1080,
  "durationSeconds": 8,
  "palette": {
    "background": "#efece6",
    "ink": "#141414",
    "vermilion": "#c8102e",
    "white": "#ffffff",
    "muted": "#8a8a85",
    "code": "#3a3a38"
  },
  "fonts": {
    "display": {
      "family": "Shippori Mincho B1",
      "weights": [
        800
      ],
      "source": "Google Fonts",
      "usage": "Vertical (writing-mode: vertical-rl) words 170–240px; single kanji 300–400px"
    },
    "kicker": {
      "family": "Noto Sans JP",
      "weights": [
        500
      ],
      "source": "Google Fonts",
      "usage": "Small grey kicker 34px top-left"
    },
    "body": {
      "family": "IBM Plex Mono",
      "weights": [
        400,
        600
      ],
      "source": "Google Fonts",
      "usage": "English gloss 22px, script lines 28px, BPM 96px"
    }
  },
  "easing": {
    "slam": "power4.out",
    "fill": "power2.inOut",
    "type": "steps(18)",
    "stamp": "power4.in",
    "wave": "power3.out"
  },
  "transitions": [
    "hard colour-block cut on the beat (cream → vermilion → cream → black → vermilion → cream)",
    "no fades between scenes"
  ],
  "textAnimations": [
    "outline word fills top-to-bottom with clip-path inset",
    "single kanji slams from scale 1.3",
    "mono script types on with a stepped width reveal",
    "hanko seal stamps from scale 2.2 / -18° and shakes",
    "waveform bars spike on each beat, beat squares fill one by one"
  ],
  "rhythm": {
    "averageShotSeconds": 1.3,
    "notes": "Cut on beats of 60/124 s. Intro 5 beats, chapter card 1 beat, content scenes 2–3 beats, ending ~2.5 beats."
  },
  "tags": [
    "japanese",
    "editorial",
    "vertical-type",
    "music",
    "chapters"
  ],
  "guide": "- Three colours only: washi #efece6, sumi #141414, vermilion #c8102e (white type on red). Grey mono for English glosses.\n- Set Japanese headlines vertically (writing-mode: vertical-rl) in Shippori Mincho B1 800; one word or phrase per scene.\n- Pick a BPM, define B = 60 / BPM, and place every cut and hit on multiples of B.\n- Chapter cards (其ノ壱, 其ノ弐 …) are one beat long on vermilion.\n- Pair each Japanese line with a small English mono gloss so it reads globally; keep copy real and short.\n- Finish with a hanko seal (完 or the brand initial) stamping in with power4.in and a tiny shake."
}