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Swiss Editorial

Red, black and a strict grid. Headlines that slide up out of masks.

16:9Fast pace7.5sboldeditorialconfident

International Typographic Style for product updates, reports and manifestos. Heavy grotesk headlines on warm paper, a visible 120px margin grid, one red accent block, and hard cuts between numbered sections.

Use this style

With Frame Jam installed, press Use this style in the local gallery, or just ask your agent:

Make a video with the Frame Jam style "swiss-editorial" and open it for review.

style.json Install Frame Jam

Palette

background#f4f1ea

text#111111

accent#e30613

muted#3a3a3a

rule#111111

Type

Display: Inter Tight 800, 900Headlines at 140–230px, tracking -0.045em, line-height 0.88
Body: Inter Tight 500Kickers and body at 26–28px

Motion

Enter: power4.out
Grid: power3.inOut
Wipe: expo.inOut
Emphasis: expo.out
Average shot: 2.5s

Lines land 0.13s apart; the accent line lands last, ~0.3s later.

Transitions and text

hard cut
full-frame red wipe (scaleX from left)
masked line rise (yPercent 105 → 0)
staggered column fade-up
grid lines drawing on

Style guide your agent follows

Keep a 120px outer margin and draw the grid lines (2px #111) in the first 0.7s; they stay for the whole video.
One idea per scene. Headline max 3 lines; the last line (the payoff) is red #e30613.
Every headline line sits in an overflow:hidden mask and rises from yPercent 105 with power4.out, 0.7s, ~0.13s stagger.
Use exactly one red geometric block per scene. Never use gradients, shadows or rounded corners.
Numbered sections (01/02/03) go in equal columns separated by 2px rules.
Cut between scenes; the outro is a full-frame red wipe (scaleX 0→1, expo.inOut, 0.55s) with paper-colored text.