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Product Launch

Your product goes in, a polished launch video with the real app on screen comes out.

Free to run16:9Any project

The 20–60 second launch video SaaS teams post on X: a hook that names the pain, the name landing on the beat drop, your real app shown working in floating windows, proof, and a clean end card. Everything is cut to one music grid and reads with the sound off. Only real screens and real facts, never a mocked interface.

By Moritz Kremb

Use this playbook

With FrameJam installed, paste this into your agent and replace the part in brackets with what the video is about and your files:

Make a video with the FrameJam playbook "Product Launch" (id: product-launch). Call get_playbook("product-launch") and follow it. [Add more context here]

Install FrameJam

You bring

Your product: a link, the app to record, or screenshots and recordings
Who it's for and where you'll post it
Optional: logo, brand colors, a music track or a voiceover script

You get

A 20–60 s launch video (16:9, or 9:16 for Reels) with music and sound effects

What you need

Launch music script and starter sceneIncluded
Hyperframes (or your project's video tool), Python 3 and ffmpegFree
Music, if you want a real trackOptionalFree tierthe included music script (free), YouTube Audio Library, Epidemic Sound (paid)
A voiceoverOptionalFreeyour own recording, Kokoro (runs locally), ElevenLabs (paid)

Works in your existing project, with the tool it already uses.

What your agent does

Collect real screens, recordings and facts from your product
Plan the frames on a music beat and agree on the story
Design each frame so every piece lands on a beat
Make the music and sound effects for this exact cut
Build and render the video
Review each version in FrameJam until it's right