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Founder Launch

A founder talking to camera and screen recordings go in, a tight launch video for X comes out.

Free to runAny project

The launch video founders post when they ship: a cold open that makes people stay, why you built it, the product working on screen, proof or the offer, and one link. Your best takes are kept, the pauses and retakes go, and big words, captions and brand cards are added on top. It sounds like you on a good day.

By Moritz Kremb · Inspired by @gabriel1

Use this playbook

With FrameJam installed, paste this into your agent and replace the part in brackets with what the video is about and your files:

Make a video with the FrameJam playbook "Founder Launch" (id: founder-launch). Call get_playbook("founder-launch") and follow it. [Add more context here]
Install FrameJam

You bring

  • A recording of you talking to camera (a phone is fine)
  • Screen recordings of your product
  • Your logo and link. Optional: an outline, numbers, customer quotes, music

You get

A 45–90 s launch video with captions, callouts and music (16:9, or 9:16 on request)

What you need

  • Pause cutter and launch music scriptsIncluded
  • Hyperframes (or your video tool or editor), Python 3 and ffmpegFree
  • Speech to textFreewhisper on your computer (free), ElevenLabs Scribe (paid), OpenAI (paid)

Works in your existing project, with the tool it already uses.

What your agent does

  1. Turn your recordings into text
  2. Pick the best lines and agree on the story
  3. Cut a rough version and check it
  4. Add the product on screen, big words, captions and brand cards
  5. Mix your voice with music
  6. Review each version in FrameJam until it's right

Styles to try with Founder Launch

Your style sets the title cards, captions and callouts. Any style in the Styles gallery works. A few to start with:

Ink Wash: A slow shan-shui landscape in graded ink on rice paper, with a rising moon, drifting mist and a vertical title with a red seal.16:9 · Slow
Ink Wash
A slow shan-shui landscape in graded ink on rice paper, with a rising moon, drifting mist and a vertical title with a red seal.
Label Collage: Label-maker tape, a hand-cut coral star and grainy night-sky paper, slapped together by hand.16:9 · Medium
Label Collage
Label-maker tape, a hand-cut coral star and grainy night-sky paper, slapped together by hand.
Midnight Glow: A glowing hero, blur-in type and fanned cards on near-black, with one warm accent.16:9 · Medium
Midnight Glow
A glowing hero, blur-in type and fanned cards on near-black, with one warm accent.
Mono Plex: Black on white, IBM Plex type, rows that fade up one at a time.16:9 · Slow
Mono Plex
Black on white, IBM Plex type, rows that fade up one at a time.

Docs for this playbook

Also try make a product launch video with AI, turn talking-head clips into vertical shorts with AI or turn a talking-head recording into a vertical short.

Product Launch: Your product goes in, a polished launch video with the real app on screen comes out.Free to run
Product Launch
Your product goes in, a polished launch video with the real app on screen comes out.
by Moritz Kremb
Show & Tell Short: Raw talking-head clips go in, a tight vertical short that shows what you talk about while you say it comes out.Free to run
Show & Tell Short
Raw talking-head clips go in, a tight vertical short that shows what you talk about while you say it comes out.
by Moritz Kremb
Dynamic Layout Short: A raw talking-head recording goes in, a vertical short that switches layout with what you say comes out.Free to run
Dynamic Layout Short
A raw talking-head recording goes in, a vertical short that switches layout with what you say comes out.
by Moritz Kremb