Paper Marker

Huge kinetic type on paper, marker notes that draw themselves, and hard switches to black.

16:9Fast pace8ssmarthand-madepunchy

Hand-made explainer style for product launches and one-idea pitches. Slamming heavy type on a warm paper canvas, red-pen arrows and circles that draw on, a yellow highlighter swipe, and hard cuts between paper and ink-black every 1.5–2 seconds.

Use this style

With Frame Jam installed, press Use this style in the local gallery, or just ask your agent:

Make a video with the Frame Jam style "paper-marker" and open it for review.

Palette

background#f4efe4
ink#1c1a17
dark#141210
highlighter#ffd23f
redPen#e2412b
bluePen#2b59c3

Type

Display
Archivo Black 400Kinetic headlines 190–250px, tracking -0.03em, two short lines max
Body
Caveat 700Marker notes, tags and CTA 64–80px, slightly rotated

Motion

Slam
expo.out
Draw
power2.inOut
Stamp
back.out(2.5)
Highlight
power3.out
Average shot
1.6s

A new idea every 1.5–2s. Alternate paper and black scenes; each scene gets one slam plus one or two marker marks.

Transitions and text

  • hard cut between paper and ink-black (no fade)
  • no transitions inside a scene; everything enters on beats
  • line slam: y 90 + scale 1.18 → rest, 0.45s, 0.16s stagger
  • highlighter bar scaleX 0→1 behind one word, text flips to ink
  • SVG marker strokes draw on with pathLength=1 dashoffset 1→0
  • tags stamp in with scale 1.5 and a slight rotation

Style guide your agent follows

  1. Paper #f4efe4 with a faint dot grain; ink scenes are #141210. Cut hard between them, never crossfade.
  2. One sentence per scene, split into two lines of heavy type (Archivo Black 190–250px). Lines slam in with expo.out, 0.16s apart.
  3. Marker marks are SVG paths with pathLength="1" and stroke-dasharray 1; animate strokeDashoffset 1→0 with power2.inOut in 0.3–0.55s. Red pen for arrows and circles, yellow for highlighter and underlines.
  4. Handwritten notes (Caveat 64–80px) name concrete numbers: "3,204 this year", "Software · $1,180".
  5. Name what the product learns or does, never the abstraction. End on the wordmark with a highlighter underline and a blue-pen URL.