Paper Marker
Huge kinetic type on paper, marker notes that draw themselves, and hard switches to black.
16:9Fast pace8ssmarthand-madepunchy
Hand-made explainer style for product launches and one-idea pitches. Slamming heavy type on a warm paper canvas, red-pen arrows and circles that draw on, a yellow highlighter swipe, and hard cuts between paper and ink-black every 1.5–2 seconds.
Use this style
With Frame Jam installed, press Use this style in the local gallery, or just ask your agent:
Make a video with the Frame Jam style "paper-marker" and open it for review.Palette
background#f4efe4
ink#1c1a17
dark#141210
highlighter#ffd23f
redPen#e2412b
bluePen#2b59c3
Type
- Display
- Archivo Black 400Kinetic headlines 190–250px, tracking -0.03em, two short lines max
- Body
- Caveat 700Marker notes, tags and CTA 64–80px, slightly rotated
Motion
- Slam
- expo.out
- Draw
- power2.inOut
- Stamp
- back.out(2.5)
- Highlight
- power3.out
- Average shot
- 1.6s
A new idea every 1.5–2s. Alternate paper and black scenes; each scene gets one slam plus one or two marker marks.
Transitions and text
- hard cut between paper and ink-black (no fade)
- no transitions inside a scene; everything enters on beats
- line slam: y 90 + scale 1.18 → rest, 0.45s, 0.16s stagger
- highlighter bar scaleX 0→1 behind one word, text flips to ink
- SVG marker strokes draw on with pathLength=1 dashoffset 1→0
- tags stamp in with scale 1.5 and a slight rotation
Style guide your agent follows
- Paper #f4efe4 with a faint dot grain; ink scenes are #141210. Cut hard between them, never crossfade.
- One sentence per scene, split into two lines of heavy type (Archivo Black 190–250px). Lines slam in with expo.out, 0.16s apart.
- Marker marks are SVG paths with pathLength="1" and stroke-dasharray 1; animate strokeDashoffset 1→0 with power2.inOut in 0.3–0.55s. Red pen for arrows and circles, yellow for highlighter and underlines.
- Handwritten notes (Caveat 64–80px) name concrete numbers: "3,204 this year", "Software · $1,180".
- Name what the product learns or does, never the abstraction. End on the wordmark with a highlighter underline and a blue-pen URL.



